The Day
8:00-8:30 Registration and Networking
8:30-8:40 Welcome
Assemblymember Kevin Mullin & Supervisor Warren Slocum
8:40-9:15 Mobile Social Media Trends – the Instagram Phenomenon
Nicky Jackson Colaco, Global Head of Public Policy, Instagram
9:15-9:45 Digital Strategy: Spend a Buck, Reach a Million
Laurie Kretchmar, Social Media & PR Strategist
Kriselle Laran, Vice President of Digital Strategy, ZenoGroup
Moderator: Rosanne Foust, CEO, SAMCEDA
9:45-10:00 Break
10:00-11:00 The Digital Landscape in San Mateo County:
What’s there and what’s not
Anne Campbell, Superintendent, San Mateo County Office of Education
Anne Marie Despain, Director of Library Services, San Mateo County
Brian Moura, Consultant, Regional Government Services
Moderator: Jon Walton, Chief Information Officer, San Mateo County
11:00-11:30 Why Being Connected Matters and how it can Change Lives
Dr. Ron Dembo, Founder & CEO, ZeroFootprint
11:30-12:25 Lunch & Civic Engagement Innovator Award
Redwood City Police Department, Redwood City Chief J.R. Gamez
12:25-1:10 Connect Talks: Creating a Networked Community
Shawn Drost, Co-Founder, Lead Instructor, and Chief Commercial Officer, Hack Reactor
Hillsborough Girl Scout Troop 31175, Disaster Preparedness
Zain Khan, Founder & CEO, iConstituent
Olatunde Sobohemin and Heather Starnes, Co-Founders, Street Code Academy
Andrew Turner, Chief Technology Officer, Esri R&D
1:10-1:20 Break
1:20-1:50 Engagement in the Age of Citizen Journalism
Christa Bigue, Social Media Manager, San Mateo County
Ed Everett, City Strategist, Nextdoor.com
Moderator: Marshall Wilson, Chief Communications Officer, San Mateo Count
1:50-2:50 Digital Darwinism: Evolution and Adaptation of Social Media
Alison Dorsey, Social Impact Manager, LinkedIn
Charlton Gholson, Partnerships at Instagram & Facebook
Crystal Patterson, Government & Politics Outreach Manager, Facebook
Moderator: Cameron Johnson, Director of Product Innovation, Netflix
2:50-3:00 Pulling it All Together
Assemblymember Kevin Mullin & Supervisor Warren Slocum
Post Wrap Bonus Session – Facebook Feedback